THE RUGGED MAN

There’s something to be said about the attributes of mythic heroes. We live to see ourselves in the values others represent. During our shoot with Bart Zandbergen, we asked ourselves why ruggedness was a feature we look for in our products.

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Wherever you’re going:

Travel is a part of the journey we call living. Every morning we wake up with somewhere to be and something to do. Preparation and determination fuel our everyday experience and remind us that hard work and relaxation go hand and hand: it’s our motivation that moves us forward. However, as we traverse the solitary adventure of our movements, everyone may need some help. So here are some of our favorite travel companions, brought to you by J.L. Rocha Collections.

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