Who are we?

Our story

Founded in San Diego, California in 2012 by father and son duo Jose Luis & Jose-Noel Rocha. Our company hearkens upon 3 generations of leather craft from our hometown of Leon, Guanajuato, Mexico.

Inspired by our Patriarchs Jose Luis Rocha the II and his father Jose Luis Rocha the First: we have dedicated ourselves to preserve the honor and history of leather artistry in Leon.

Watch our Journey

Why we care:

Committed to doing right.

Respecting Dignity in Craftsmanship

We work with our family owned network of artisan workshops or “talleres” in Leon, Guanajuato to ensure we pay dignified wages to all our artisans while upbringing the next generation of master craftsmen.

Improving Access to Environmental Harmony

Dedicated to a focus on environmentally friendly practices from our artisans in house to the ethical farms and tanneries where we source our leathers.

Creating a Legacy of Quality

All of our leather goods are made to last multiple generations with proper care and storage, we take additional care to work with materials that last, made with time and historic practices.

What we value:

Family, Quality, and Legacy

3 Generations of Family

We are proudly from Leon, Guanajuato, Mexico where our family resides and history lives. We strive to cultivate a community of individuals dedicated to honest ideals, artistry in craft, and the honor of a classic gentleman.

Committed to Quality

We stand by our products, and purposefully nurture an environment where our artisans can focus on details that matter. Our historic practices and the original principles of our ancestors guide our demand for excellence.

Living a Legacy

Each item is part of a unique group, our clientele is made of elite individuals. We vow to uphold the ambition of leaving a lasting legacy on this earth of positivity and value. It is our honor to craft legacy pieces that can be passed down multiple generations, please gift them forward.