Who are we?
A family company, starting with J.L. Rocha.
Una Familia Mexicana Artesanal
J.L. Rocha Collections is a small batch luxury leather goods brand lead by father and son duo Jose Luis & Jose-Noel Rocha. We operate as an independent American company in conjunction with our family owned network of artisan workshops or “talleres” in Leon, Guanajuato.
We craft all our leather goods with principles of quality, ethical production, and individuality at heart.
J.L. Rocha Videos -
Our Mission
To honor the tradition and value of luxury craftsmanship in Mexico.
- J.L. Rocha Collections
We are a multi-generational family of artisans and craftsmen, we honor the oral and physical traditions of handmade leather goods and luxury items by promoting and creating a community of individuality that hones the embodiment of our spirit. This mission allows us to create greater respect and conditions for luxury artisans, and drive a deeper understanding of international manufacturing.
Our of respect for our mission, we have made the following ethical commitments:
J.L. Rocha Collections only sources leathers from ethical tanneries that use organic vegetable tans and dyes.
All our labor comes from family owned workshops with safe, sanitary, and high quality conditions.
We are committed to collaborate with our workshops to reduce the carbon footprint of luxury manufacturing in Leon, Guanajuato.
Our shipping boxes are made of 100% recycled materials.
Our Values
History, Ethics, Individuality
We are extensively proud of our root as well as our history of artisan made leather products and are dedicated to creating more awareness about the Mexican luxury sector, ethical leather practices, and traditional collectors values.
We create only up to 100 units of our handmade products using minimal technology.
We craft our products with ethically sourced leather and luxury seconds.
We use chromium free dye and vegetable tans to help sustain the environment.
We value life and we’ve committed to employing fair wage artisan craftspeople.
We value individuals who respect others, their environment, and making a positive difference with your success.
While our products are sized and geared towards menswear we encourage people from all walks of life to collect and live in our products, we do not participate in fast fashion, therefor we encourage the individual - you - to live with the promise of leaving your mark, and standing out for the right reasons. We value history, family, tradition, hard work, sustainability, elegance, poise, and individuality. Join our family, and the small group of individuals who make up our community: we’re all handmade together.
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Frequently Asked questions:
Q: Why do you only make a few of each item?
A: Our artisans are people just like you, we don’t use machinery or order prefabricated leather dyes, all of our product from start to finish is a handmade, laborious process that takes time and effort. In an attempt to circumvent fast fashion, and provide artisans with the respect they deserve as well as truly livable wages and work quotas: we create less than 100 of each handmade item at a time.
Q: Will (Sample Style) be available in my size again?
A: Unfortunately, just like in life: no moment is ever the same. In the same sense, our products never get remade the same way. If an item returns in a similar style, there will always be certain details that will be changed throughout the style.
Q: Are your products high quality?
A: Yes, all of our handmade garments are made from ethically sourced American or Italian leather skins. Each skin is treated with respect and consideration and is of the highest quality whichever animal it comes from.
Q: What size is right for me?
A: It is impossible know exactly which size is right for you due to the ever changing nature of our bodies. As such, we hope you pay close attention to our size guides to find the right size for you.
Q: Do you ship internationally?
A: We currently ship exclusively throughout the United States, and are working hard to open up to the rest of North America and the rest of the world.
Q: Do you wholesale your product?
A: While we do not wholesale our product, we can always create a limited capsule collection exclusively for your boutique or store. Contact support@joseluisrocha.com for more information.
Q: Are J.L. Rocha items available in stores?
A: Due to the small batch nature of our product, we currently do not have any item stock in any stores. We are exclusively an E-Commerce company and can produce limited capsule collections for designer or artisanal boutiques, however these items would not be available for purchase online.
Q: Can you custom make an item for me?
A: Although all of our items our handmade, leather has to be made in the quantity that the animal provides through the life it gives for our art piece. Creating a one of a kind item creates more pollution and is an unethical ecological practice, therefore we do not create custom made items. We do however create custom orders in select styles and colors of stock leather with a minimum order of 12 pairs of shoes in the same style. [roughly a $5,000 charge excluding shipping fees]. To inquire about a custom order email support@joseluisrocha.com