J.L. Rocha Collections
Who are we?
Three Generations of Leather
Founded in San Diego, California in 2012 by father and son duo Jose Luis & Jose-Noel Rocha. Our company hearkens upon 3 generations of leather craft from our hometown of Leon, Guanajuato, Mexico.
Inspired by our Patriarchs Jose Luis Rocha the II and his father Jose Luis Rocha the First: we have dedicated ourselves to preserve the honor and history of leather artistry in Leon.
Watch our Journey
Made Once, Never Again
Limited Edition, Made by the Finest Hands in Mexico
Why we care:
Our Commitments
1: Dignified Craftsmanship
We work with our family owned network of “talleres” in Leon, Guanajuato to ensure we pay dignified wages to all our artisans.
2. Environmental Harmony
Dedicated to a focus on environmentally friendly practices for both leather and craftsmanship.
3. Historical Preservation
We make products that last, the way we were taught, and will make sure the next generation learns it.
“
Three generations of family tradition,
one of a kind leather goods.
“
What we value:
Family, Quality, and Legacy
Honoring Family
From honoring our family in Leon, to our a family of exceptional individuals that support our brand.
Through Enduring Quality
Quality of craft and soul. We make products that last using traditional handcrafted practices, without compromise.
To Craft a Legacy
Our goods will last generations and serve as a symbol of our mission to preserve the legacy of our town and family.
Thank You/Gracias
For being exceptional members of our luxury family.
