Our Goals for this Year
J.L. Rocha Collections
Our goals for this year
Improving, honoring, and engaging.
We believe in constant improvement, because to us honoring your history demands you improve the qualitative aspects of your traditional craft. This year, we’ve decided to take more proactive steps in improving our brand, our products, and the quality of our craftsmanship to connect with you while being a force for positive change. This post will focus on the three key aspects we want to improve on this year:
Looking Toward The Future
Without forgetting our past.
Improving Our Quality:
We are making an additional commitment to our materials, and dedicating ourselves to improving the production standards and detail focus that makes our products unique. We are taking these three general steps to move this mission forward.
Improving materials: from our lining to our leather, we are working with all our talleres to improve their quality of materials, the ethics of their sources, and reduce their environmental impact.
Improving skills: We continually look to improve our artisans, their craft, and their lives. We are asking our artisans to hone their craft further in the hopes of creating a team of elite masters to train and grow the next generation.
Improving lives: We believe in our artisans and treating them with respect. We are actively increasing the safety and health standards of all production, working to improve the conditions and care for all of the hands that take part in crafting our handmade goods.
Through these initiatives we will be looking at this year to implement changes and expand our capacity to care for others through the growth of our Luxury Leather Goods Brand. We strongly believe we cannot allow fast and designer fashion to dominate the industry, therefore we will also be looking back to our history, and looking to honor it more.
Honoring Our History:
Finely aged spirits and well crafted watches are praised for the care and the craftsmanship that come with time and dedication. Leather requires the same amount of care, consideration, and craftsman experience to create. We have always sought to protect our artisans from exploitation, therefore we have been cautious about using them as props for filming and media. This year we ask ourselves how we can serve our artisans story while honoring their craft. We will do this by:
Focusing on Techniques: showcasing leather craft history, quality guides, and informative articles to explore the rich history of Mexican craft.
Focusing on People: by working with creatives and inspired artists from Mexico, America, and Leon Guanajuato specifically to showcase the stories and individuals that inspire us and craft our signature pieces.
Focusing on Families: all our talleres are families, multi-generational groups of artisans and stories to share. One of our goals this year is to highlight some of the families and generations that make up our team.
These initiatives will help us to reconnect with our mission, and help widen the gap between the lofty concepts of couture, unethical practices of fast fashion, and the truly beautiful art of ethical leather craft honed by our ancestors. This also means we have to make an additional effort to improve our community values.
Engaging our Community
We rely on the support of amazing individuals like you to move our brand further, but we want to show the world how you make a difference to us and those around you. We want to engage with our community more, sharing with them and showcasing their impact. While we continue to think of new ideas to engage, excite, and delight, here are three new initiatives we’re working on:
Men of Impact: We are asking ourselves what makes a man of impact, what makes individuals truly unique and difference makers? We want to explore these questions and values further - and will be working on a new initiative to showcase and honor men of impact from our community. Updates to follow.
Luxury Menswear: The New Podcast by J.L. Rocha Collections will be coming soon to all streaming services! Join our newsletter to get a sneak peak of every episode along with exclusive updates and promotions.
The J.L. Rocha Newsletter: We won’t change the traditions of our newsletter, but we want to improve the way it impacts our community and the benefits we offer. We believe in honoring individuals, and we’ve enjoyed your feedback and involvement over the years, we will continue to look at ways to engage with our newsletter and involve them in the future of J.L. Rocha Collections.
These are just some of the ways we want to grow our brand, our involvement, and our engagement. We have many goals this year, and will work at continually improving in the face of our mission. Our core values will always guide us forward, and we are continually thankful for our community. We look forward to these new initiatives, and hope that this year helps us return to normalcy while helping us improve and grow.
Thank you / Gracias.