Family, Quality, Legacy: New Video
J.L. Rocha Collections
Family, Quality, Legacy
A video about our values and growth.
About Our Video
This video focuses on our progress after 10 years of luxury leather goods and the values that keep us moving. The voice over ties together the true words of our patriarch the late Jose Luis Rocha II with our newly updated values of Family, Quality, and Legacy.
Our father & son leather goods brand has given us the ability to
Honor our family while helping the families of our artisans.
Focus on quality by changing the paradigm of craftsmanship in our home town of Leon, Guanajuato, Mexico.
Help create legacy by working together to make products that last lifetimes.
The visuals for this video, shot in London, UK, showcases the humility and joy we feel from growing a global community from our home town in Leon and our Headquarter in San Diego, to major cities all over the globe. It also reflects a sense of archetype, the model blend of history and modernity much like our brand.
Wearing our Icon Collection, join Jose-Noel & Jose Luis III on a journey through the city. We hope you enjoy, and appreciate your support.
Thank you/Gracias