Verano Clásico: Men's Spring-Summer 2024 Style Inspiration

J.L. Rocha Collections

Men's Spring-Summer 2024 Style Inspiration

Spring and summer bring varied temperatures that range from brisk nights to warm days, but the classic feelings of relaxation, exploration, and rejuvenation are always present. Our SS2024 campaign Verano Clásico encompasses the lightweight leathers that comfortably support your style needs, inspired by looks that serve as an ode to classic menswear. See the full inspiration below:

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Verano Clásico: Behind the Scenes

The Verano Clásico Look Book:

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Key Notes:

This campaign would not be possible without the tireless work of Jose Luis Rocha, the kindness of friends such as Dr. Pedro Literas, Letty Coppel, the entire Pueblo Bonito Hospitality group, and the elite professionalism of photographer Dino Gomez as well as Make Up Artist Olga Bustos.

Thank you/Gracias