Healthy Adjustments to Luxury Menswear
J.L. Rocha Collections
Healthy Adjustments to Luxury Menswear
What matters to us in a health crisis.
Our brand has spent 8 years growing into what it has become thanks to the community that we are a part of. We are proud of the unique people who wear/use our products and know that we wouldn’t be here without your support. This global crisis has made us take a step back, and re-evaluate our direction for our content. This post will explain all the changes moving forward.
Post Summary:
What changes we are making
What you can expect moving forward
The return to normal
What changes are we making?
These times are challenging for all of us and we feel strongly that we should do our part to make a difference. We’ve recognized that many other brands have been using this time to increase their advertising, promotions, and try to get a hold of those individuals who luckily can stay safe indoors. J.L. Rocha Collections believes that this should not be the case, and we intend to suspend all promotions and advertising related to product sales.
We shouldn’t be selling while people are suffering,
- José Luis Rocha
We have as such re-considered our media strategy and will be making changes to engage with our community while being respectful toward those who are working incredibly hard to keep us safe, and also those who are suffering due to health issues.
What you can expect moving forward:
We will be working on a series of different pieces of content for you. We encourage you to let us know what type of blog posts you’d like to read, and what inspires you.
Our Blog and Social Media will focus on:
Mexican History and Culture
Inspirational Stories
Luxury Menswear, Fashion, and Home Tips
We are dedicated to our planet and our community, there is nothing more important to us than the safety of you and your family. We encourage you to stay connected to those who love you and remember the things that make a difference in your life. You are unique and important - please take care of yourself.
We want to encourage our supporters to only make purchases when they can do so without putting their safety at risk. In these uncertain times, assurances for tomorrow are more valuable than luxuries today.
- José Luis Rocha
We will not be offering any public promotions other than our Essential Worker Thank You and select promotions for our newsletter family. J.L. Rocha has also decided to suspend our annual spring loafer sale and will focus on creating new content as well as preparations to create exciting new highlights for a post-pandemic world.
The Return to Normal:
These changes won’t be forever, they reflect our decision to support the community during these challenging times, and we intend to heal and grow together. Once this health crisis subsides we will return with exciting new developments. J.L. Rocha will be working on creating new experiences and highlights for you to enjoy. We will provide updates as more information becomes available and will provide ample preparation time. It is our hope that we pass these challenging times quickly, and believe that we should all do our part to support the community.
Thank you to all essential workers, and thank you to everyone working to flatten the curve.