New Video: J.L. Rocha Forever

J.L. Rocha Collections

J.L. Rocha Forever

Our new YouTube Video

About Our Video:

J.L. Rocha Forever is the final installation of our "Future" series, taking you on a journey across our family history through stories while showcasing of our luxury leather goods over the last 10 years of our existence.

This video brings culminates all our efforts to honor, preserve, and value the history of leather craftsmanship in our home town of Leon, Guanajuato, Mexico - while explaining what started and fuels our mission.

Celebrating our journey, our master craftsmen, and our heritage: we hope you enjoy this video as we do, and we want to thank you for joining us on our journey.

About The Project:

Our video was shot across a number of months and projects with a local videographer as we created our classic collection and other samples that we are utilizing to inspire our future designs. We filmed the entire project in Leon, Guanajuato, and finished the day at the Triumphal Arch of the Causeway of the Heroes.

We wanted this project to represent the pinnacle of our brands essence, telling the story of the Jose Luis Rocha that started it all, as well as showcasing the amazing talent our artisans have. We are incredibly proud to present this video to you, and wanted our family as well as our artisans to feel honored as well.

We hope to continue to fight for our values, traditions, and artisans while bringing you the highest possible quality leathers and leather goods for men for many generations to come.

Thank You / Gracias