J.L. Rocha: A Father & Son Ride

J.L. Rocha Collections

J.L. Rocha Collections

A Father & Son Ride

We dedicate this video to all the fathers that make a difference, and to our late patriarch Jose Luis Rocha II. Father & Grandfather to our Brand. It is our honor to show you our newest video, and a first look at our upcoming release: The Icon Jacket

A Father & Son Ride: Celebrating 10 years of J.L. Rocha Collections and our Father Son Duo Jose Luis and Jose Noel Rocha. Proudly filmed in San Diego, California near our Headquarters & Showroom.

We filmed this video across a father and son journey to highlight the road we've traveled to get here. Showcasing select leather goods such as:

• The Artisan Backpack in Onyx

• The Marquez Boot in Walnut

• The Rufino Jacket in Maple Suede

• The Modern Chelsea Boot

• and a first look at our New 2022 Jacket: The Icon Jacket made with our highest quality, thickest taurine leather, pebble grained, vegetable tanned, and crafted with excellence.

Voice & Script by Jose-Noel Rocha
Concept & Direction by Jose Luis Rocha
Film & Editing by Pamela De Regules

We hope you enjoy, like, share, and comment! Your support means the world to us, and we are so glad to grow in our connection with you.

Thank you/Gracias